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Who do you contact first – and with what?
From a trade fair or a lead list: Homeport only needs a name and a company. It then monitors every lead and shows you when outreach pays off and which hook fits.
Trusted by 200+ companies
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New contacts come from everywhere. The order is what counts.
Business cards from a trade fair, a purchased or researched lead list: new leads are rarely the problem. The hard part is deciding who to contact first and with what. Without a shared history there is no reason to reach out, and the first message becomes interchangeable.
Before Homeport AI
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With Homeport AI
Two details are enough. Homeport finds the rest.
With a name and a company, Homeport matches every contact. An email address or website is optional: it makes the match unambiguous for common company names and enables the email draft. More than 50 data signals then feed into the score.
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Company
Job postings, press releases, funding rounds and tenders show where investment is happening.
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Commercial register
New managing directors, new authorised signatories and changes in ownership mark turning points.
Contacts
New contacts, as published by the company itself, open a window for first contact. Homeport deletes this data automatically after a short time.
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Hook and hyper-personalised draft
For every high-scoring lead, Homeport suggests a reason to reach out, derived from the specific signal, and writes a draft based on exactly this lead. You review and adjust. From Professional.
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Bulk outreach
Prepare several leads in one go: each gets its own LinkedIn suggestion and, where an email address is available, an email draft to send from your own mailbox. You approve before anything goes out. From Professional.
What a lead with a reason looks like.
Brenner Maschinenbau GmbH · Why-Now Score 87
Signal: new head of purchasing since 1 September · Source: company announcement · 12.09.2026
Also: three open positions in inside sales
Hook: new heads of purchasing review their suppliers in their first months.
Draft (LinkedIn): “Dear Ms Keller, congratulations on your new role at Brenner …”
Sample data
Import. Let it watch. Reach out.
Name and company are enough. No project, no training.
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1 · Import contacts
Trade fair export or lead list as Excel. Name and company are enough.
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2 · Let it watch
Homeport checks new leads twice a week, each with a score and a reason.
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3 · Reach out
Individually or in bulk, every lead with its own hook.
Hosted in the EU. With the legal framework in mind.
Homeport runs on the ISO 27001-certified Open Telekom Cloud in Europe. Homeport automatically deletes personal data from external sources after a short time. Marketing emails to contacts without prior consent are tightly restricted, even in B2B. That's why the hook works for every channel: on the phone, on LinkedIn and by email, wherever a lawful basis for contact exists.
Hook and draft from Professional.
Professional monitors 300 active and 500 long-term leads and delivers a hook, a draft and bulk outreach for every lead. If you only want to prioritise at first, start with Starter: Why-Now Score and signals with reasons for 100 active leads, from €290 per month.
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Frequently asked questions
What data do I need?
A name and a company. With an email address, you also get the email draft.
How quickly will I see the first scores?
Within a day of the import.
Can I email the leads?
That depends on whether consent has been given. For contacts without consent, the hook works for a phone call or a LinkedIn message.
What happens to leads I don't contact?
They stay in monitoring and are flagged again when a new signal appears.
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Bring your latest trade fair list.
In thirty minutes you'll see which contacts Homeport would rank highest today – and with which hook.