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Lead-Use-Case · Messe
Wen treffen Sie auf der Messe
– und was passiert danach?
Homeport zeigt vor der Messe, wer hingeht und wer sich lohnt. Am Stand fotografieren Sie Visitenkarte oder Badge und sprechen kurz ein. Danach liegt der Kontakt im CRM, und der Entwurf für das Follow-up ist fertig.
200+ Firmen vertrauen bereits auf uns
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At a trade fair, every conversation counts. Afterwards, every day counts.
Business cards from a trade fair, a purchased or researched lead list: new leads are rarely the problem. The hard part is deciding who to contact first and with what. Without a shared history there is no reason to reach out, and the first message becomes interchangeable.
Before Homeport AI
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With Homeport AI
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Select a trade fair. Homeport finds the conversation partners.
You name the trade fair and your target customer profile. Homeport identifies which companies are attending, matches them with your profile, and adds relevant contacts. This creates a conversation list, sorted by Why-Now score.
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Follow-up the same evening
Homeport creates a draft from the voice note that refers specifically to this conversation. You read it at your hotel, make adjustments, and send it off. Starting with Professional.
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No reply yet? Homeport keeps the contact in view.
All trade fair contacts are added to our monitoring system. If a signal appears, Homeport will notify you about the contact again, referencing your initial conversation at the fair. Included in all tiers.
Import. Let it watch. Reach out.
Name and company are enough. No project, no training.
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1 · Import contacts
Trade fair export or lead list as Excel. Name and company are enough.
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2 · Capture
Photos and voice notes from the booth, straight from your smartphone.
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3 · Follow-up
Review drafts and send them individually or in bulk.
Hosted in the EU. With the legal framework in mind.
Homeport runs on the ISO 27001-certified Open Telekom Cloud in Europe. Homeport automatically deletes personal data from external sources after a short period. If someone hands over their business card at your booth, they expect a follow-up. Even in B2B, there are strict limits on sending promotional emails to contacts researched in advance. Therefore, LinkedIn and the telephone are the most suitable channels for pre-trade show outreach.
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Hook and draft from Professional.
Professional monitors 300 active and 500 long-term leads and delivers a hook, a draft and bulk outreach for every lead. If you only want to prioritise at first, start with Starter: Why-Now Score and signals with reasons for 100 active leads, from €290 per month.
Frequently asked questions
Which trade fairs are effective?
Trade fairs with a public exhibitor or program directory. For smaller events, your own list is sufficient.
Can the entire booth team enter data?
Yes. Everyone enters data into the same pool, and Homeport merges any duplicates.
Am I allowed to email trade fair contacts?
Generally yes, after a conversation at the booth. For pre-researched contacts without consent, LinkedIn or the telephone are more suitable.
What happens to contacts who do not respond?
You will remain in monitoring and will be notified again when a new signal occurs.
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Is your next trade show already on the calendar?
During our meeting, we will define the trade fair and your target profile together. You will arrive with your list of contacts ready to go.