MONTHLY LIVE WEBINAR

Configuring Sales AI Agents
- in 45 Minutes

No theory lectures. No vendor pitch. Live configuration, real mistakes, honest best practices
straight from the day-to-day of a founding team that uses AI agents in sales every single day.

Next date: Thu, June 11, 2025 11:00 — 11:45 AM CET
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Live + Q&A · Free · Second Thursday of every month · Topic: Lead Qualification

AGENDA

45 Minutes. Packed Tight. Ready to Apply.

Every session follows the same principle: configure live, explain the why behind every decision - and show what can go wrong.
1
Use Case for This Session
11:00   INTRODUCTION
Every webinar focuses on one concrete sales process. This session: an AI agent for automated lead qualification - from raw data to qualified lead in minutes.
2
Building the Agent - Step by Step
11:05  LIVE CONFIGURATION
We open the tool, start from scratch, and configure the agent live. No pre-built demo environments, no hidden setup - real conditions throughout.
Topics: Prompt Design · Context & Knowledge Base · Output Structure · Tool Integration
3
What Actually Works - and What Doesn’t
11:20  BEST PRACTICES
Straight from live operations: the three most common configuration mistakes, why generic prompts fail, and how to build agents your team will actually use - not just try once.
Topics: Prompt Anti-Patterns · Adoption Pitfalls · GDPR Boundaries
4
The Agent in Real Action
11:30  LIVE-TEST
We feed real meeting material (anonymised) into the agent and show the output unfiltered - what works, what doesn’t, and what we adjust on the fly.
5
Open Q&A
11:38  Q&A
7 minutes for your questions. Bring your own use cases - we’ll look at what could work in your specific context.
WHO IS THIS FOR

Built for Doers

Sales Leaders & Account Executives
Who want to understand what AI agents can do today - and what they can realistically ask their team to adopt tomorrow.
RevOps & Sales Ops
Who build processes and need to understand how AI agents integrate into existing stacks.
Founders & Managing Directors
Who want to understand before they sign off on budgets - without a consultant in the room translating for them.
Curious Non-Technologists
No coding required. If you can use a browser, you can configure AI agents.
YOUR HOST

Prof. Dr. Philipp Bitzer

Professor of Digital Entrepreneurship · Co-Founder, Homeport AI

Philipp has spent 15 years researching and teaching at the intersection of sales, digitalisation, and entrepreneurial growth. At the same time, he is building Homeport AI - a B2B sales automation platform for the German Mittelstand - and configures the agents he talks about every single day. No theoretical frameworks. Real insights from live operations.

  • 15 years of research & teaching at the intersection of sales, digitalisation, and AI

  • Founder of an AI sales platform - practitioner, not theorist

  • Focus on B2B mid-market - complex cycles, real sales structures

  • FH Münster - Professor of Digital Entrepreneurship

FAQ

What You Want to Know

Do I need any technical background?
Not at all. We configure using no-code tools and explain every step so that someone without an IT background can follow along - and continue on their own afterwards.
Is it really free?
Yes. No hidden upsell, no obligatory demo call. We show real work and build trust. Those who want more know where to find us.
What if I can’t attend live?
All registered participants receive the recording by email - usually the day after the session.
Which tool is being demonstrated?
Primarily Homeport AI, because that’s what we use daily. But the principles and patterns apply to all major AI agent platforms - we make that explicit throughout.
Is what’s shown GDPR-compliant?
Yes. We use only anonymised or synthetic material. And we explicitly discuss the data protection boundaries that apply when using AI agents in sales contexts.
Is each webinar a different topic?
Yes. Every month covers a new use case: meeting follow-up, lead qualification, proposal preparation, follow-up generation, and more. Registered participants receive a topic preview in advance.
UPCOMING DATES

Every Second Thursday of the Month

Jeden zweiten Donnerstag im Monat
11:00 – 11:45 Uhr

Thu, June 11, 2026

11:00 a.m. — 11:45 AM CET

Topic: Lead Qualification

Thu, July 09, 2026

11:00 a.m. — 11:45AM CET

Topic: Lead Qualification

Thu, August 13, 2026

11:00 a.m. — 11:45 AM CET

Topic: Proposal Preparation

Secure Your Spot - Free of Charge

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Free · Recording for all subscribers · No spam · Unsubscribe anytime · GDPR-compliant

“Once you’ve configured an AI agent live, you stop talking about them - and start using them.”
Prof. Dr. Philipp Bitzer · Co-Founder Homeport AI · FH Münster